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Best areas to buy property in Phuket, Koh Samui and Bangkok

Seventeen sub-markets across the three markets, with price, supply share and yield range, and our read on each one.

Phuket Koh Samui Bangkok

Phuket

Bang Tao, Karon and Rawai took two-thirds of 2025 condo launches. West-coast land is running out in Bang Tao, Laguna, Layan and Kamala, and prices there are expected to keep rising.

Bang Tao & Laguna

Price~฿283,975 / sqm
Gross yield6.3% at Skypark Celeste
Market share30.8% of launches · 32.7% of sales

Insider read. The deepest rental and resale pool on the island. The premium is priced in, so entry discipline matters more than the address.

Layan

Price~฿197,000 / sqm · villas ~฿285m
Gross yieldNot published
Market shareHighest villa prices on the island

Insider read. Trophy-villa territory where the land is the scarce asset. Buy for preservation of wealth rather than income.

Kamala

Price~฿182,375 / sqm
Gross yield5–7%
Market share9.4% of condo sales

Insider read. The west-coast lifestyle at a lower price per square metre. Hillside sea-view stock rents best.

Karon & Kata

PriceKaron 1-bed up to ฿9.1m
Gross yield5–7% (Kata)
Market shareKaron: 21.1% of launches

Insider read. The busiest launch zone after Bang Tao. Strong holiday demand; compare every launch with completed stock nearby.

Rawai & Nai Harn

Price1-bed up to ฿15.4m
Gross yield4–5%
Market share15.6% of launches

Insider read. Long-stay and expatriate demand rather than holiday lets. Lower yields, steadier tenants.

Mai Khao & Nai Yang

PriceNot published
Gross yieldNot published
Market shareEmerging north

Insider read. An early bet on infrastructure, including the proposed Phang Nga airport. Treat it as land, not income.

Koh Samui

Bophut, Maret and Mae Nam hold 85% of the primary market by value. Samui yields come from agents and rental platforms rather than an index, so we quote them as ranges.

Bophut

Price฿90,000–140,000 / sqm
Gross yield6–10%
Market share70% of new supply

Insider read. Fisherman's Village, Big Buddha and Plai Laem. The island's main market and where new condo launches are concentrated.

Chaweng Noi

Price฿120,000–180,000 / sqm
Gross yield7–10%
Market shareSea-view hillside

Insider read. The strongest view premium on the island. Check access roads and slope build quality before anything else.

Choeng Mon

PriceComparable to Bophut
Gross yield7–10%
Market shareAirbnb ADR ~฿14,100

Insider read. Quiet bays near the airport, with high nightly rates achieved by the best villas.

Lamai & Maret

Price20–30% below Chaweng
Gross yield6–8% (Lamai)
Market shareMaret: 15% of new supply

Insider read. The value entry point on the east coast. Rents trail Chaweng, and so do prices.

Mae Nam

Price฿60,000–95,000 / sqm
Gross yield5–8%
Market share9% of new supply

Insider read. A quieter north coast with family-villa demand and the lowest land prices of the main areas.

Bangkok

In Bangkok, yield rises as price per square metre falls. The highest gross yields sit along the transit lines outside the CBD, at around half the price of central Sukhumvit.

Bang Na & Bearing

Price฿80,000–130,000 / sqm
Gross yield5.2–6.8%
Market shareOuter Sukhumvit, BTS

Insider read. The highest yield band in the city. Stay within walking distance of a BTS station; rents fall away beyond it.

Ratchada & Rama 9

Price฿100,000–150,000 / sqm
Gross yield5.0–6.5%
Market share12 buildings on our watchlist

Insider read. The new CBD along the MRT, with a deep pool of office tenants. Watchlist buildings here range from 4.2% to 6.6%.

Ari

Price฿140,000–200,000 / sqm
Gross yield4.8–6.2%
Market shareInner north, BTS

Insider read. A lifestyle neighbourhood with a young professional base. Limited new supply supports rents.

On Nut, Bang Chak, Ekkamai

Price฿130,000–200,000 / sqm
Gross yield4.5–6.0%
Market shareOuter Sukhumvit

Insider read. The volume expatriate rental market. Older buildings offer the best entry prices.

Silom & Sathorn

Price฿180,000–280,000 / sqm
Gross yield4.0–5.5%
Market shareFinancial district

Insider read. Corporate leasing. Lower yields, but the most liquid resale market in the city.

Sukhumvit core

Price฿200,000–350,000 / sqm
Gross yield3.8–5.2%
Market shareAsoke, Phrom Phong, Thong Lor

Insider read. Prestige over income. Buy here for capital preservation and depth of resale.

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