MARKET INTELLIGENCE · UPDATED OCTOBER 2026

Phuket vs Bangkok vs Koh Samui property market

The same metrics, side by side, each with its source and date. Where a market has no published figure we say so rather than fill the gap.

The comparison

METRIC BANGKOK PHUKET KOH SAMUI
Average gross yield 5.93%
Apartments · Global Property Guide, Aug 2026
5.60%
Apartments · Global Property Guide, Aug 2026
6–12%
Managed villas, agent estimate · Samui Property Group, 2026. No index figure published.
Condo price per sqm CBD ~฿236,800 · Fringe ~฿123,500 · Suburbs ~฿71,200
Average asking · Knight Frank, Q1 2026
Median ฿144,000 · branded ฿181,000
C9 Hotelworks, May 2025
Median ฿88,500
C9 Hotelworks, 2025
Villa / landed price per sqm Not a villa market Median ฿70,000 · branded up to ฿162,000
C9 Hotelworks, May 2025
Average ฿60,600
C9 Hotelworks, 2025
New supply ~6,174 condo launches in Q1 2026, none in the CBD
Knight Frank, Q1 2026
~5,073 condo launches in 2025, down 51.7%
Knight Frank, YE 2025
2,882 units across 117 projects, ~฿30.3bn
Primary market · C9 Hotelworks, 2025
Absorption & pipeline ~350,000 unsold units, 5–6 years to absorb
Knight Frank, Q1 2026
70.8% cumulative sales rate · 11,247 units completing in 2026
CBRE, H2 2025
Villa rental stock up 34% year on year, to 3,055
C9 Hotelworks, Jan 2025
Rental demand signal Condo transfers up ~12.7% year on year
Knight Frank, Q1 2026
Hotel occupancy 60.7%, ADR ฿4,520 · 8.76m airport passengers in 2025
CBRE, H2 2025
Villa occupancy 71.5%, ADR ฿13,012
Q1 2025 · C9 Hotelworks
Key buyer groups Nationally: China, Russia, Myanmar, US, Taiwan lead by value
REIC, H1 2026
Russia, China, Europe, India, Middle East
Knight Frank, YE 2025 (no shares published)
No published breakdown
Gross yields are before common fees, management, vacancy and tax. Global Property Guide notes net yields typically run 1.5–2 points lower.

Smaller units yield more

Gross yield by unit size, apartments · Global Property Guide, Aug 2026
Bangkok Phuket
Studio
8.70%
no data
1-bed
7.26%
6.07%
2-bed
6.26%
5.71%
3-bed
4.15%
5.02%
4+ bed
3.30%
no data
No studio or 4+ bedroom sample for Phuket. Bangkok studios average $75,900 and rent for $550 a month.

What a square metre costs

Benchmark price per sqm, THB · Knight Frank and C9 Hotelworks, 2025–2026
Phuket · Bang Tao condo average฿283,975
Bangkok · CBD condo average฿236,800
Phuket · Layan condo average฿197,000
Phuket · Kamala condo average฿182,375
Phuket · Branded condo median฿181,000
Phuket · Island condo median฿144,000
Bangkok · City fringe average฿123,500
Samui · Island condo median฿88,500
Bangkok · Suburbs average฿71,200
Samui · Landed average฿60,600
WHAT WE TELL CLIENTS
Bangkok: buy income, not appreciation
With five to six years of overhang, price growth is not the thesis. Studios and one-beds near transit carry the yield; negotiate hard on resale.
Phuket: the 2026 completions decide 2027 rents
11,247 units complete this year. Favour finished buildings with a track record in Bang Tao, Karon and Kamala over new launches competing for the same tenants.
Samui: price the low season in
Occupancy swings from 76.2% in February to 38.7% in September. Pick operators who publish monthly figures, and model a full year.
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